Google'dan konuşan ayakkabı!

Google, konuşan akıllı ayakkabı işine girdi.

Dev şirket Google, akıllı gözlük işinden sonra şimdi de akıllı ayakkabı işine girdi. SXSW isimli ayakkabının program adı ise "Art, Copy and Code" olarak belirtilmiş.

Google'ın SXSW adlı ayakkabısında bir mikro işlemci ve bir hoparlör bulunuyor. Ayrıca alt sensörlere sahip ayakkabıda bir ivme ölçer ve bir jiroskop bulunuyor. Bluetooth özelliğine sahip ayakkabı akıllı telefonunuza da Bluetooth ile bağlanıyor ve bu şekilde çalışıyor.


Google'ın konuşan ayakkabısı siz spor yaparken size tezahürat yapıyor. Eğer kanepede tembel bir şekilde oturuyorsanız, spor yapmanız hareket etmeniz içinde tezahürat yaparak sizi spora teşvik ediyor.

Google bu projeyi Adidas işbirliği ile hazırlıyor. Bakalım konuşan ayakkabı ne kadar ilgi görecek? İnsanları spor yapmaya teşvik edebilecek mi?



By Zach Lieberman & YesYesNo——

Today, anyone and anything can be a storyteller. To explore the world of connected objects, we've partnered with artist Zach Lieberman and YesYesNo to create a smart sneaker with personality that talks back and can connect the wearer’s activity to the web, if the wearer chooses to.

Using an accelerometer, a gyroscope, Bluetooth and some other off the shelf technologies, the Talking Shoe translates the wearer’s movements into funny, motivating and timely commentary. The things it says can be posted to Google+ by the user, sent to real-time ad units, if the user chooses to, and broadcast via onboard speakers. It can talk to the world and to the web.

CONNECTING OBJECTS

By connecting a pair of sneakers to the web, we’re creating unique opportunities between physical objects and digitalt ad spaces. Every move the user makes generates data that’s captured using an accelerometer, gyroscope and pressure sensors. That data then gets pushed to a web app on your mobile

phone and translated in real-time into funny and motivating commentary. That commentary then gets pushed to banners and social media, creating new, interesting content in the digital world from something happening live in the physical one.


A Time of Change

In the 1960's, advertising went through a creative revolution that changed everything simply by partnering up art directors and copywriters. The idea of a creative team made up of art and copy was born.

Today, it’s happening again. We’re in the midst of a second creative revolution, driven by technology. Code is being added to the core creative process, enabling new forms of brand expression and engagement. Art, copy and code is the creative team for the connected world.
The Idea Is Still King

What hasn’t changed is the need for human insights, breakthrough ideas and emotional stories. Code facilitates new kinds of experiences, but it doesn’t replace the storytelling skills the advertising industry has honed over the past fifty years. Our connected world is giving brands more dimensions and touch points, but they still need something compelling to offer in order to create a real connection.
A Series of Experiments

How will the modern web shape the future of advertising? We’re partnering with the innovative brands, storytellers and makers who are defining it to find out.

Güncelleme Tarihi: 12 Mart 2013, 14:14